Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own

View analytic
Friday, February 5 • 12:00pm - 2:30pm
Reason to Believe. Reason to Belong a LIMITED

Sign up or log in to save this to your schedule and see who's attending!

Limited Capacity seats available

Speech by Tony Chapman followed by panel discussion. Marketers - Welcome to your Perfect Storm. Your brands are being commoditized, media fragmentized, and the trade and your customers disenfranchised. No longer can you hope to shout your way into your consumers head, heart and hands with media and trade dollars; people increasingly turn to their social networks to form their opinions, form their allegiances, and make their purchase decisions. Tony Chapman, Founder and CEO of Capital C, is a sought-after presenter and frequent contributor to the mainstream press on subjects that include brands, consumerism and strategy. Tony will spend twenty minutes sharing his thoughts on how to navigate the perfect storm. He will look at the role innovation and social capital must play in establishing your Reason to Believe with your consumer, and your Reason for Belonging in their social network. He will then join a panel that includes Jesse Hirsh and Christopher Loudon to discuss and debate this topic in what promises to be a highly engaging, content-rich 90 minutes. Audience involvement will be welcomed and encouraged.
http://www.capitalc.typepad.com/

Friday February 5, 2010 12:00pm - 2:30pm
Capital C Communications 340 King St. E, Ste. 500, Toronto, ON

Attendees (26)