A case study of Crushing It! Crushing It! is a romantic comedy told live during Social Media Week on Twitter, in blogs, videos and other social media. Each character is brought to life by a different writer and many of the scenes are improvised live on Twitter. The project began as a blog post calling for collaborators. More than a dozen people in three countries volunteered to participate. Follow Crushing It! daily February 1 - 5, 2010 by finding the links to all the characters' social media activity at http://crushingitstory.com/. Then join us for a discussion about the making of on Thursday .
http://crushingitstory.com